Something bizarre happened on the internet yet again. An indie horror film called “Paranormal Activity,” is about to be released nationwide because fans of the film raved about it on twitter, facebook, and myspace. It showed in 13 college towns, and people loved it. From there, it has taken over social media, from Twitter to Facebook. The big push made to get a nationwide release was through a company called Eventful. The company provides a service that lets performers ask their fans where they should appear. This is where people went to demand it.
What’s interesting about the campaign is that a studio promised to release the film if a million people demanded it. It not only gauges interest, brings fans together, but more importantly it holds a studio accountable. Rest assured that the indie film community is watching. I can already feel the facebook fan pages jumping all over this simple action item. We’re running directly into a world where everything is grassroots.
Paramount Pictures says this about the film: After a young, middle class couple moves into what seems like a typical suburban ‘starter’ tract house, they become increasingly disturbed by a presence that may or may not be somehow demonic but is certainly most active in the middle of the night. Especially when they sleep. Or try to.