Death by Advertising

Micah White is an independent activist and contributor to Adbusters. Awhile back he wrote up an article about Second Skin, and just recently he sent me his newest campaign against advertising. As someone with a vendetta against media

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myself (even though I’m part of the machine) I fell in love with his video about thought pollution.

After you’re done watching the film check out his official website where you can complete missions and reach a maslovian sort of self-actualization/separation from the incessant barrage of mainstream media.

Mission 1: Join with the other 86,000+ culture jammers who are committed to ending corporate-rule. Together we will become a global political and cultural force to be reckoned with.

Mission 2: The average North American now spends upwards of eight hours using a screen and many of those hours are spent on the Internet. Thus, the Internet has become one of the main ways that we are exposed to toxic visual pollution. In this mission, you will clean your mental environment by installing Adblock Plus.

Mission 3: It is a sad, but well-known truth, that contemporary culture is funded almost entirely by advertisers whose money not only encourages over-consumption but silences alternative voices. If you are a fan of Micah’s work then join the Fan Brigade. Learn ways to take an active role in the struggle against consumerism.

Mission 4: Commit Facebook Suicide. Facebook is a scary, commercial dead-zone that’s killing our real-world relationships. Micah is concerned about what Facebook will do with the information it’s collecting about him. Facebook’s vice-president of product marketing and operations explained that while companies like Google are concerned with “demand fulfillment” – helping a consumer find the product they want – Facebook is cornering the market in “demand generation” – subtly encouraging individuals to consume products and services they’d otherwise not care for.

Mission 5: To finish this mission, you’ll need the courage to act against corporate communication. Step One: Get Inspired Step Two: Act!

Step Three: Complete the mission by sending a picture of your blackspotted advertisement to [email protected] We will reply with your secret code.

Juan Carlos Pineiro Escoriaza

Juan Carlos directed two acclaimed films: "Know How" a musical written and acted by youth in foster care, and "Second Skin" a documentary on virtual worlds. He is Director of Social Action Impact & Public Affairs at Participant Media, and the Founder of White Roof Project, a nonprofit organization curbing climate change. @jcpe

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